fashion marketing: 7 essentials for a flawless email marketing campaign

Email marketing is a powerful tool that if done correctly can increase brand awareness, drive sales and help create relationships between your brand and target market. Whether your goal is to promote your brand and/or services and products or to call attention to giveaways, contests and special promotions, email marketing is a great way to get the message to your audience.

Here are 7 essentials for a flawless email marketing campaign:

      1. Be Mobile. These days, people are more likely to check their email on their smart phone or tablet than on their desktop. It’s important to make sure that your emails are mobile friendly and that your audience can easily navigate them.

            2. Have an Interesting Subject Line. The subject line is the first thing people will see in their inbox. Don’t bore your audience. Make sure your subject line is easy to read and understand.  Don’t use crazy punctuation, acronyms or WRITE IN ALL CAPS to avoid being sent to spam.

            3. Content is King. Make your content about your readers. Be personable and give your audience relevant and valuable information. Don't forget to proof read!  

      4. Know Your Audience. Based on your demographics, divide your subscribers into different categories and tailor your emails to best fit each group. Emails that are targeted to customer preferences are way more effective than mass emails. Also, be sure to send your campaign on the days and times that your audience is most likely to open and read it. 

           5. Design, Design, Design. You can have amazing content but if paired with a boring design people are more likely to delete your email than to take the time to read it. Combining a simple yet sharp design with eye catching graphics is a sure way to hold your readers attention.

          6. Share It. Expand your market reach and encourage your readers to share your content by adding social media buttons to your email campaign.

       7. Ask Permission. Have you ever gotten email updates or a newsletter from a company that you never signed up for? It’s super annoying right? Don’t be one of them. Stay true to the CAN-SPAM law and get permission before adding someone to your list.

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Email marketing is great because it allows you to target a specific group of people who-because they signed up- you already know are interested in your product/service. By incorporating these marketing essentials into your email campaign, you can improve brand awareness and increase brand loyalty and drive sales. Pretty awesome right? 

To learn more about Arreis pr + marketing visit arreispdx.com.  

Image Credit: The EveryGirl